Home international journal of marketing studies ccse. Browse the list of issues and latest articles from journal of marketing management. Journal of social marketing available volumes and issues. The jmcbem is indexed in econpapers and ideasrepec. If you have access to a journal via a society or association membership, please browse to your society journal, select an article to view, and follow the instructions in this box. International journal of marketing studies ijms is an international. An exploration of the strategic action fields of swiss smes and large enterprises. Journal of strategy and management emerald insight. Journal information lorem ipsum dolor sit amet, consectetuer adipiscing elit. Table of contents for journal of management, 46, 5, may 01, 2020. Nunc augue metus, mollis vehicula, dapibus eget, convallis nec, massa. This paper aims to document how ai has changed the way consumers make decisions and propose how that change impacts services marketing, service research and service management. It is important to illustrate that if a customer is happy with the product or. The purpose of this paper is to explore the premise that organizationally defined communities of practice can be a valuable strategic learning tool for management.
International journal of business and social science vol. Jmml invites all manuscripts in the areas of business, management, marketing, logistics and trade. International journal of social sciences and management. Keywords advertising customer relationship management digital marketing ewordofmouth online consumer behavior online marketing social media social media marketing strategy jel classification m31, m10 full article 1. August 1993 journal of marketing education peter november critics of business education point out the disparity between what businesses want from business schools and what they are getting. Effect of cash management on firm profitability of nigerian manufacturing firms. Ijbmm provides an academic platform for professionals and researchers to contribute innovative work in the field. Academic journal article iup journal of marketing management the role of tangibility in service quality and its impact on external customer satisfaction.
The submission of manuscripts is free of fee payment. Marketing management list of high impact articles ppts. Most downloaded industrial marketing management articles. Without a strong grasp of what continues to draw consumers to these digital media and how consumer affect and behaviour 2 journal of marketing management, volume 00. Importance of strategic social media marketing expert. Ijsmm, a fullyrefereed international journal, aims to present current practice and research in the area of sport management and marketing.
The scope of ijltm also includes policy and planning issues for pursuing research in leisure and tourism areas. International journal of social sciences and management a rapid publishing journal available online at. Journal of marketing management, volume 25 introduction lifestyle as a criterion has been adopted broadly by western companies to segment their markets and position their products. View and download all current and past issues of the marketing management journal. Call for organisational agility in the emergent sector of the service industry 4 muradli, r. All journal articles featured in journal of marketing management vol 30 issue 17 18. There is however a general agreement that both in the online news sector. August 2014 169 factors affecting effective strategy implementation in a service industry.
Introduction to marketing and marketbased management. Thoughts and directions for marketing management journal. The documentation, the survey instrument, and published findings were consulted. A study of electricity distribution companies in the sultanate of oman dr. Factors affecting effective strategy implementation in a. International journal of business marketing and management. Selected articles from this journal and other medical research on novel. Journal of strategy and management available volumes and issues. Qualitative and quantitative methods in libraries qqml 3. Read the latest articles of industrial marketing management at, elseviers. To search for a specific subject in an article, magazine, or journal, enter one or more keywords youre looking for into the search box. The journal of business research jbr is intended to be an outlet for theoretical and empirical research contributions for scholars and practitioners in the business field. The impact factor measures the average number of citations received in a particular year by papers published in the journal during the two preceding.
The documentation, the survey instrument, and published findings were consulted, finding that the survey consists of three sections and collected the following data. Volume 36 2020 volume 35 2019 volume 34 2018 volume 33 2017 volume 32 2016 volume 31 2015 volume 30 2014 volume 29 20 volume 28 2012 volume 27 20102011 volume 26 2010 volume 25 2009 volume 24 2008 volume 23 2007. Johnston, phd school of library and information studies, university of alabama, tuscaloosa, al. The most downloaded articles from industrial marketing management in the last 90 days. More specifically, it defines the role of dynamic marketing capabilities through absorptive capacity and knowledge management. Personal reputation and the organization journal of. The purpose is to have a forum in which general doubts about the processes of publication in the journal, experiences and other issues derived from the publication of papers are resolved. The journal of management and marketing research jmmr publishes original, unpublished manuscripts related to contemporary issues in management and marketing. This finding is consistent with our conceptual reasoning concerning the link between the type of attributes and consumers functional vs. Journal of marketing and consumer behaviour in emerging. Journal of marketing management is a fully double blind referred international journal and is under the monitoring of worlds reputed indexing organizations like isi, scopus and pubmed. Industrial marketing management all journal issues. Value contribution of personal selling and directtoconsumer advertising in the pharmaceutical industry.
To make sure that you can receive messages from us, please add the domain to your email safe list. Journal of marketing management and consumer behavior provides open access to its content and scholarly articles to make the research freely available to the public at no charge for supporting a greater knowledge exchange. Industrial marketing management is the leading outlet for theoretical, empirical, and casebased research geared to the needs of marketing scholars and practitioners researching and working in industrial and businesstobusiness markets. Drawing from fields such as marketing psychology, strategy, social psychology, and organizational behavior, the present examination explores the individual and organizational bases for personal reputation. Manuscriptandsubmissionguidelines marketingmanagementjournal january2010. Customer loyalty and customer satisfaction are also widely accepted issues for all the companies, which is applied as a marketing benchmark for the performance of the company bennett and rundle thiele, 2004. International journal of leisure and tourism marketing. The international dimension of the journal is emphasised towards converging cultural, economic, marketing, and sociological issues with leisure and tourism research to offer advanced knowledge and management skills on the subject.
In press, corrected proof, available online 23 april 2020. Journal journal of marketing management submit an article journal homepage. The search option is available on every page of the website. Epublication first tm is a feature offered through our journal platform. All journal articles featured in journal of marketing management vol 36 issue 12. This knowledge base will provide a foundation for the concepts presented in marketbased management, 6th edition introduction to marketing and marketbased management dr. Access to society journal content varies across our titles. Sjr is a measure of scientific influence of journals that accounts for both the number of citations received by a journal and the importance or prestige of the journals where such citations come from it measures the scientific influence of the average article in a journal, it expresses how central to the global scientific discussion an average article of the journal is. Journal of management volume 46, number 5, may 01, 2020. Jbr invites manuscripts particularly in the areas of accounting, buying behavior, finance, international business, management, marketing, and risk and insurance. The acquisition of nest labs in 2014 and an droid inc. Published by the canadian center of science and education, ijms aims to provide an avenue for highquality research in various aspects of marketing management and strategy, such as.
Thoughts and directions for marketing management journal brian rutherford, kennesaw state university download pdf. International journal of sport management and marketing. Journal of marketing management, volume 24 introduction koisokanttila 2004 introduces the concept of digital content marketing, or the marketing of products in which both the entity and the delivery of the product are digital. When using the search facility, enter specific search keyword rather than broad terminology or sentence.
Volume 36, 2020 vol 35, 2019 vol 34, 2018 vol 33, 2017 vol 32, 2016 vol 31, 2015. Fostering b2b sales with customer big data analytics open access. The journal of marketing and consumer behaviour in emerging markets jmcbem is an open access journal. The purpose is to have a forum in which general doubts about the processes of publication in the journal, experiences and other issues derived. A comparative study of hospital and hospitality sectors. Eyesource, journal tocs, new jour, scientific indexing services, infobase index. Journal of services marketing available volumes and issues. The principal cause lies in a general lack of understanding of this still evolving environment and its user base. It does not attempt to serve the generalist in marketing management, but it does. Manuscripts that are suitable for publication in the journal cover areas such as business strategy and policy, entrepreneurship, human resource management, organizational behavior, organizational theory, and research methods. In the last decade, consumers have experienced a revolutionary change in the way they gather information about products or services they are interested in, the way. Published by the canadian center of science and education, ijms aims to provide an avenue for highquality research in various aspects of marketing management and strategy, such as marketing research, market segmentation, positioning. Sep 07, 2019 most downloaded industrial marketing management articles the most downloaded articles from industrial marketing management in the last 90 days. The role of tangibility in service quality and its impact.
Internet advertising will make up nearly 25% of the entire advertising market by 2015. Challenges for the knowledge society challenges for the knowledge society. Journal of marketing management and consumer behavior. Journal of marketing management, volume 25 dramatically affects customers preferences for premiumpriced brands carpenter, glazer and nakamoto 1994 but not for other brands. Journal of marketing and consumer behaviour in emerging markets. Download the understanding the publishing process pdf. About the journal opens new window purchase information opens new window editorial team. By identifying these components and relating them in an integrative model, the authors propose to explain how dynamic marketing capabilities work and precisely which marketing processes promote both components. Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firms marketing resources and activities.
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